Retail Arbitrage & Automation
In a nutshell: We import products from Aliexpress into our Shopify store and sell through Instagram automation, zero ad spend needed.
6 Quick Points
1) First sale is usually made in the first week.
2) Sell any product online and protect ourselves from financial risk. No ad spending or product investment needed. We do not need to order any stock in advance.
3) There is a learning curve and hard work involved but it's simple enough for people with zero online retail experience.
4) It's passive income once set up. You will be earning in your sleep, with your stores on autopilot.
5) There is a learning curve and hard work involved. This guide will get you very far on your journey, very quickly. eCommerce is a never ending process of tweaks, improvements, growth and learning. We can work together in helping each other on the journey in the Facebook group. (Link Here)
6) We can create as many stores as we like. It takes work, but we can scale as much as we want.
What you will have at then end is a beautiful looking store, a very sellable product ready for customers to buy, landing on your website.
NOTE: Some guides on the site contain affiliate links, it’s how I can give free 1 on 1 help everyday in the FB group or via email. If you’re going to take action and get real value from them (and you will if you take action), I’d sure appreciate using the links for services you are going to sign up for.
It makes no difference on your end and you can even get added benefits as I can directly give support and trial offers for some of the services if you’re signed up via my site, it also means more guides like this can happen and I can help you every step of the way. Either way, happy profiting 🙂
The only 3 things you will need for this tutorial.
By the end you will have an amazing store set up for free, products ready to sell and an audience who wants to buy. With zero money spent on ads!
1- Get a free shopify trial account. Don’t worry about the store name and details, we can change them at any point once we’re making our store.
2- Once it’s setup by using the guide, we install the Oberlo app.
3- After you have completed the steps and have your store and IG account set up you will make and deploy your marketing chatbot.
Retail Arbitrage – How To Make earn $1000+ a month passive income without spending a cent on ads or products
We use a combination of automation tools and apps to pull this off, It’s not as complicated as it seems, but takes a fair amount to work to get off the ground. Once launched you will be making money as you sleep.
we do not need to buy stock, pay to have an online store developed or spend money on ads with this method.Although we do not need to buy stock, pay to have an online store developed or spend money on ads with this method, there is still a chance you will not sell anything at first, with perseverance and willingness to learn you can make a lot of money though, with little to no risk.
Most people make sales in the first week of setting up their stores. conversion rates are good for the traffic we get because of the targeting we use when with the chatbots. These are typical first (slowest) month results from a recent store I set up. I got about 600 people onto the store in the first month and 23 converted.
A conversion rate of 3.8% and I did not pay a cent for that traffic. The product they bought was automatically shipped by a 3rd party so I did not need to have the item myself. The sales happen while I sleep. The next month I concentrate on increasing order value and traffic via bots.
It’s important to note that this is gross revenue, however when all deductions are made I keep 40%. So in the first month I made $295 profit which does not sound like a lot, however this is where we scale and add more bots, products etc. It also means that even if I did nothing else I should see sales every week as it’s on autopilot.
Once I see people buying, I spend time scaling until the store makes $1000 net profit, and then I move onto other ideas so I have a portfolio of decent earning stores.
Where to start and what do I need?
Your only costs will be buying a website domain name (business name) for about $15 and once you are ready to go live with your first store after the free 14 day trial you will need to pay for a Shopify monthly subscription to accept credit card payments to your store, this is $29 and can be cancelled if the store is unsuccessful.
These are the only overheads you will have and are unavoidable, you should make this back very quickly. Apart from these costs, everything else is completely free, no ordering stock or burning money on Facebook or Instagram ads.
This gives us a huge opportunity as early adopters of this new landscape.
The 3 Building Blocks We Use
I’ll explain briefly how this system works before getting into the step by step guide.
BLOCK 1 | Shopify Store Templates
Shopify Free Trial (Website + Product page/payment processor)
To quickly and cheaply create beautiful stores ready to sell our products, we use the free Shopify trial to set up our shop. When we are ready to launch and start making sales, we will then activate the store and have to pay the $29 fee. It means we can learn the ropes and play around and set up our store for 14 days free until we are ready.
Their website templates are built specifically to simplify eCommerce, drive sales and convert traffic. So it’s worth it in every way. They have everything you need to start, including payment processors so you can get paid easily once you start taking orders.
BLOCK 2 | Oberlo and Aliexpress Order Fulfilment
Oberlo are where the magic happen, it’s a plugin for your store that connects direct to AliExpress (Factory suppliers of all sorts of products)
Oberlo is a free app designed to connect Shopify directly with product manufacturers on AliExpress. This helps cut out a middle man and gets rid of any logistics usually associated with online retail.
With Oberlo you don’t need to pay for the stock, ship to customers or ever even see the product. Orders are only placed once somebody buys through your site.
By using Oberlo we can search for any product on the backend of our Shopify store that we want to sell, we then just add the product to our store, usually the suppliers have product images too but we will get into that later.
using this technique we can make sales without spending any money on advertising!
Once it’s imported into your store, you can sell them straight away. When somebody browses to your website and buys the product, the supplier will directly send the order to the customer.
Block 3 | Instagram Automation Strategy using bots (Free targeted traffic to your website)
The Secret Sauce – This technique I show you allows you to be surgical with your marketing. Even better, using this technique we can make sales and grow a brand without ever spending any money on advertising! The only caveat is that they take a percentage of sales, this is not an issue though as we factor that into the price we sell our products. Consider it a risk-free marketing budget.
Retail Arbitrage & Instagram Automation | 6 Step guide to your first sale
I want to give you as much value as possible in the shortest amount of time and help you start making money quickly. Once you’re up and running there will be a lot more to learn. Any questions you will have (and there will be many) please join the Retail Arbitrage Facebook Group.
I will break it down into digestible chunks so we don’t get overwhelmed in the beginning.
Part 1) Sign up and set up your store, no design, just get it live and ready for business. We install the free template and Oberlo so you can begin browsing/importing products to sell.
Part 2) Importing a product into our store to sell right away. TIPS ON FINDING A NICHE PRODUCT INCLUDED*
Part 3) Setting up your shopify store and adding your product to the homepage.
Part 4) Setting up products for sales. Product descriptions and images.
Part 5) Set up business instagram account to convert checklist included
Part 6) Surgically target customers for free with by setting up our bots and target audience bot script & tips included. (more in FB group)
6 Step Guide To Your First No Risk Sale
PART 1 – Set Up Your Single Product Website
Click here to start and sign up for the free 14 day Shopify trial. It’s straight forward enough. Don’t worry about the business name too much here as these details can all be changed later on!.
Once you sign up you’ll have access to the dashboard. We don’t need to worry about all the features of this just yet.
By default, we’re given a website name for free to host our store called something.myshopify.com. Obviously this looks terrible, so we should pay for a real website name. This can also be done through shopify and takes 5 minutes. It should cost around $15 to buy a domain name. If you’re just playing around to see how it all works, you can skip this step and keep the default Shopify name.
As my store is selling oil diffuser jewellery I choose to call my store Diffusey. Short, and brandable are what we are looking for here when naming your website. Also, don’t overthink it.
If you plan on selling something, which I would hope is your goal here, get a professional business name.
We will begin by acquiring our domain name. So customers will see my brand and website as diffusey.com instead of dffusey.myshopify.com.
The reason it’s important to pay for this should be obvious. You need your business and brand to look professional and credible if you hope to convert traffic into sales!
Install Your Shopify Theme and Oberlo,
Now you are signed up and have your business name (www.yourbrand.com) and have access to the Shopify dashboard we are going to install a basic template that we can add a product to and begin making your store pop.
We are looking for template stores that are build specifically for a small amount of products. These usually consist of simple designs with big beautiful images to get the customer to order without any distractions.
There are lots of free options, I use Brooklyn in my store. It’s free and does the job. Again, keep things simple.
Once it’s installed you can click the “Online Store” tab on the left to open your homepage. It will just have placeholder text and images. We will populate this later with our product images and text in the next steps.
PART 2 – Add Aliexpress Products To Your Store with Oberlo.
NOTE: If you need to log into Oberlo you can do so through the app section on your Shopify dashboard.
For the purpose of this tutorial we are going to assume you have a product in mind. If not don’t worry, jump into the Facebook group and we can brainstorm one with you, there are also some tips below. I’m trying to sell oil diffusers on my store, more specifically, oil diffuser jewellery.
The diffusers are unique, novel, lightweight (cheap shipping) and do not have many breakable parts. These are some considerations that make it a good choice. They are also cheap per unit and the mark up can be quite high on an item like this. I can get them on AliExpress for $1-2 with free shipping to the US and easily sell them for $15-$20.
We can browse Oberlo for keywords related to our niche to find product ideas. Then with one click, import a product to our store and modify the pricing, delivery method, images and product description.
Customers can then buy through our website instantly, when an order is place we simply place it with the supplier and they ship the product. Oberlo handles all this for us.
Tips for finding a niche product on Oberlo.
Ideally the niche market you will be targeting will be something you know a little something about, however it’s not essential. Sometimes you just find really cool products on AliExpress that fit the criteria and can then build a store and brand around them.
The most important thing is to make sure you have a clear audience in mind when picking a product. An example of a product I sold in the past would be a chakra bracelet, people who buy chakra bracelets usually identify with things like meditation, yoga, crystals etc. So using these hashtags, I am able to target the people I know are interested.
Shipping Methods Available – Make sure that it has ePacket as a shipping option. This is a shipping service that allows us to get products to customers in a reasonable time (20 days) for a reasonable price ($1-3). As the items we sell are impulse purchases and novel, people generally do not mind the longer delivery time, we also make this very clear (but in a well worded way) that delivery takes time.
Clear niche audience – Think, wooden straws being sold to people who hashtag things about ocean conservation)
Not common everyday objects or too easy to find on the web. Don’t sell everyday items like water filters for example.
Unique, novel or useful enough to your audience. The best products speak to how your customers self identify, chakra bracelets are a great example again, when you know your audience it’s easier to sell to them.
Lightweight – cheap shipping so you can bake it into the price and offer “Free Worldwide Shipping” in your website header. People love this as they don’t get a surprise at the checkout and abandon the cart.
No/few breakable parts – We want to reduce the amount of potential. returns
Impulse purchase products – Customers can buy without research, IG converts best with novel impulse purchases. Don’t sell things people can buy in the stores.
Inexpensive to source on Oberlo/AliExpress. Between $1-10 ideally with ePacket shipping included.
Another reason for this is that customers are price sensitive with impulse purchases, $20-40 is okay generally for most people, but ask for much more and that’s when people start second guessing. Also you will be able to write off the returns as your costs will be so low.
Profit margin – Easy to mark up the price. When all cuts have been taken you should be aiming to take a 40% profit margin for yourself on each sale. My stores usually work at this rate. Average sale amount is approx $25 and I keep about $10 per sale.
PART 3 – Setting Up Your Shopify Store (10 Minutes)
Once you have your first product imported you will be able to begin setting up your store, this is a never ending process as you will constantly be improving as you learn more about e-commerce, but the video will give you and idea how to start.
You will want to add your own logo, more products and optimise your store over time. For the purpose of this tutorial we will not go into too much detail, this will be covered in the Facebook group for retail arbitrage.
PART 4 – Setting up our product for sales (Images, description etc.)
This section will be covered in more depth in a separate post as it has more to due with general marketing tactics. You will need to add product descriptions that turn browsing leads into paying customers, you can also pull product images from the original AliExpress product page and use them on your site. I would recommend you remove any watermarks and create your own product description.
For any design work or logos for your brand I use the free plan on Canva.
PART 5 – Setting up instagram account to convert
We will start by setting up a normal instagram account under our website name. So start by setting up a gmail like firstname.lastname@example.org and use it to set up your IG account. The tricky part comes when we try make 50. Which you will want. The more bots = more sales.
We will get into this in the Facebook group as the methods always change. For now, learn to manage 1 bot and scale from there.
Add you company name and profile pic (logo will do) don’t add your website address as we will get flagged earlier as a business selling stuff. We will add the link in the bot script later.
Add 2-5 images and follow/like 10-20 people.
Add your bio. I use the following format.
❤️| Beautiful Handmade Oil Diffuesers
😍 | Unique & Original, Just Like You
📿 | Bespoke Diffuser Necklaces & Bracelets
🌎 | FREE Worldwide Shipping
Once you have your account set up we will connect it to our bot. Sometimes it is advisable to wait 24-48 hours after creating your instagram account before switching it on. We can set up up right away though.
PART 6 – The Juicy Stuff – Surgically Targeted Customers Without Spending Any Money On Ads
Welcome to the holy grail of free targeted traffic.
Although we use bots to gain customers this can also be done manually, albeit a lot less efficiently.
It works like this.
Automation Step #1 The bot targets hashtags and people in the niche that you assign (#massage #essentialOil)
Automation Step #2 The bot posts on the wall of that person interested in your niche that you would like to talk to them about them working as an influencer for your store, asking them to DM you (Direct Message).
Automation Step #3 The person sees your comment and send you a DM (Direct message) This initiates the bot script.
BOT: Hey, thanks for the message, this is Adriana! How are you doing today?
LEAD: I’m fine thanks, how are you?
BOT: Awesome 🙂 We’ve reached out to you because we love your feed & style and would love to collaborate with you! Have you heard of our brand (INSERT BRAND) Before?
LEAD: No I’ve never of it, you posted on my wall about repping your brand?
BOT: Let me tell you more about it! We are a brand focussed on the promotion & celebration of (Your Mission Statement). We thought the best way of doing this was to create a store with unique and original items not available in high streets and that Oil Diffuser users would fall in love with.
BOT: We reached to you because we’re looking for people who share our love for (PRODUCT). We want them to submit pictures of themselves using our product in order to be featured on our social media and website. You would be perfect for this and we would like to create a 30% off coupon for you for anything you like on our site if you’re interested in doing this?
LEAD: That sounds interesting, can I take a look at what you offer?
BOT: I just activated the code “COUPONCODE?’ for you. It will be active for the next 24 hours and includes free shipping worldwide! You can also use the following link to apply it to your order (Coupon link made with Shopify)
LEAD: Great, I’ll take a look.
BOT: Thank you so much in advance, we really appreciate it and I’m looking forward to seeing what you choose 🙂
This is not the usual botting method of following or liking in the hope people pay attention to your profile. This is a technique that gives a 15%+ conversion rate into real traffic. All automated, and this traffic has a very high conversion rate at turning into paying customers as they are already interested in what you’re selling.
The company that provides the bots are called FlashFunnel.co and this new method might not be around forever. It is free to connect your instagram to their site and make a bot, the catch is that they take 25% from each sale and require access to your store.
Considering you would likely spend more that this on ads and might just lose money, this is huge. Again, if you really wanted you could do this manually or hire a virtual assistant, but the bot is much more efficient and profitable.
NB: You must note that you must only use your Shopify store to sell with this companies bots, because they can not tell the difference from sales made from the bots or from other traffic. So do not pay for any marketing, just use your store to drive traffic from their bots.
If you paid an influencer or for facebook ads to promote your product for example, they will just see sales on your dashboard and you would need to send them their cut.
When your approved by them you will add them as a team member to your store so they can calculate their cut of the profits (25%) and then you pay them every 2 weeks and they keep your bots running. It’s genius, everybody wins and their is no risk!
You need to be manually granted access to this software. I also do not want to saturate this new technique so you will need to request access to this section, either join the Facebook group here or email me at Dave@MatchedBettingOz.com with Retail Arb Access as the subject line.
Once you send me a message you can be then added by a current member (me). Then you will get your PW and Username and access to the Flashfunnel/Salesbrain bot platform. They provide in depth instructions and have private channels where they discuss latest tactics to help grow out bots.
Make sure to also join the private retail arbitrage group HERE and we can all help each other take our stores to the next level and earn some juicy retail arb profits together.